Subsidiaries
OUR NEWEST SUBSIDIARY
Who is XCPCNL Tech?
XCPCNL Tech is subsidiary of XCPCNL business Services, we are venture development Tech Firm leveraging our knowledge, skills, and experience in consumer products.
We provide:
Pre-seed investment
Mentorship
Infrastructure
Connections to developers of new products and start-ups
Entrepreneurs will build their product under the guidance of other successful entrepreneurs, product experts, and investors – taking it from an idea to a fundable business.
XCPCNL Marketing
MARKETING RESEARCH
Our passion and curiosity are the key drive to determine unique insights. XCLCNL offers a full range of primary and secondary research.
We provide:
Truthful and meaningful outcomes keeping the consumer always at the center
Segmentation Studies
Focus Groups
Online Surveys
In-Depth Live Interviews
STRATEGIC SAMPLING
XCPCNL offers 25 years of experience in the Field Marketing Arena
XCPCNL offers planning and execution for field marketing, event promotions, trade relations, guerrilla marketing and grassroots events.
INFLUENCER ADVOCACY
The key to any influencer advocacy initiative is the identification of and the connection with the right influencers.
XCPCNL implement a trust-based influencer advocacy program that achieves deep infiltration of the close-knit trendsetter community
- Create exclusive activities that establish the brand as an authentic part of the trendsetter community
- Execute high-volume product seeding with key influencers to relevantly spread the social trend via viral WOM among key consumer segment
- Generate excitement and inspire loyalty by providing tools to create memorable trial experiences that consumers can share with their friends
SOCIAL MEDIA MARKETING
We capitalize on the power of Social Media by connecting with consumers in unique ways and providing tools for them to share memorable experiences with their friends and followers
- Develop brand-specific hashtag in order to aggregate the Brand’s social media presence
- Craft key messaging tools using relevant language and tone to ensure resonance
- Establish optimum frequency level of relevant brand-driven content
- Event Pictures/Video, Drink Recipes, ideas
- Provide tools that encourage posting of brand-related, user-generated content
- Contests, initiatives, sweepstakes
RETAIL PLANNING & IMPLEMENTATION
XCPCNL focuses on strategic account assessment, territory planning and staff placement for effective and efficient market/account coverage
- Identify relevant outlets and determine priority
- Ensure effective and efficient supply chain start-up
- Forecast more accurate, effective and timely account selling estimates, providing HQ transparency
- Determine product samples and live product required for account selling
XCPCNL delivers turn-key retail program set-up for effective and efficient in-store branding and product merchandise
- Ongoing in-market training and development
- Coordinate smooth set-up of Consumer Engagement program
- Establish store-based incentives to ensure distribution, optimal levels of inventory and clerk engagement with your brands
- Ability to effectively navigate and operate in restricted selling environments
- Opportunity for client differentiation-contests, initiatives, sweepstakes